Honesty
Truth-first communication about impact, progress, and challenges.
Mother Ocean Blue was born from a simple observation: the generation that will inherit the ocean knows almost nothing about it.
With more than 25 years in global branding and marketing, Zakia Rashid has spent her career shaping stories that influence behaviour. As a certified PADI Dive Master and marine conservation advocate, she has also witnessed first-hand how fragile ocean ecosystems have become.
Mother Ocean Blue emerged when Zakia discovered her teenage sons were expected to complete GCSE environmental coursework with almost no structured support on earth sciences or ocean literacy. She built MOB to close that gap with practical education, stronger business action, and smarter conservation funding.
Mission: Connect, educate, inform and inspire our global youth to affect positive solutions for planet and people.
Vision: A generation empowered to restore environmental balance by understanding and protecting the ocean systems that sustain life.
Truth-first communication about impact, progress, and challenges.
Questions and exploration as the basis for action and learning.
Fresh ideas to solve entrenched environmental problems.
Resolve to keep moving through complex conservation challenges.
Long-term commitment to outcomes that take years to build.
Human-centred collaboration across students, schools, and partners.
Initial programme concept developed to support secondary students.
Early trial sessions tested with educator feedback.
Framework introduced to connect businesses to marine-led initiatives.
Targeted increase in SDG 14-aligned project support.
Partner with Mother Ocean Blue and help shape a generation of ocean guardians.